TLDR: Short on time and want to jump straight to the answer?
As per our research, the best Marketing Automation Software for most people is Marketo Engage.
Marketing automation software is used to help businesses get more clients, leads, and sales. They can also help companies make investment decisions based on optimal KPIs for each campaign. Marketing automation software processes data from surveys, phone calls, in-store displays, and digital channels to provide insights that can be used to improve customer experience. A well-run marketing campaign can lead to more sales and more profit for your business. Marketing automation software is used by companies in many different industries to help increase market awareness & increase conversion rates. Marketing automation is transforming the way companies market their products and services.
After researching dozens of Marketing Automation Software options available in the market today, we have compiled this list of top 8 Marketing Automation Software to help you find the perfect solution based on your specific needs.
The 8 Best Marketing Automation Software
Here are our top picks for the best Marketing Automation Software,
- Marketo Engage – Overall Best Marketing Automation Software
- Pardot – Simple and Easy to Use Marketing Automation Platform for Beginners
- Zoho Marketing Automation – Most Popular Marketing Automation Tool
- EngageBay – Most Versatile Marketing Automation Solution for Flexibility and Customization
- Act-on – Best Marketing Automation System with Fast and Reliable Support
- Vendasta – Most Affordable Marketing Automation Vendor
- Mailchimp – Best Freemium Automated Marketing Software
- ActiveCampaign – Top Rated Marketing Automation Platform
So, let’s read on further to get a complete idea of our top Marketing Automation Software picks for this year.
1. Marketo Engage – Overall Best Marketing Automation Software
Marketo enables companies to streamline, automate, and measure marketing tasks and workflows so they can increase operational efficiency and grow revenue faster. Best-in-class marketing automation software – marketo engage.
2. Pardot – Simple and Easy to Use Marketing Automation Platform for Beginners
Pardot offers powerful marketing automation to help marketing and sales teams find and nurture the best leads, close more deals, and maximize ROI. Pardot – powerful B2B marketing automation by salesforce.
3. Zoho Marketing Automation – Most Popular Marketing Automation Tool
Zoho marketing automation is an all-in-one marketing automation software that gives you the complete picture of your pre- and post-sales marketing activities. Zoho marketing automation – generate, nurture and convert leads.
4. EngageBay – Most Versatile Marketing Automation Solution for Flexibility and Customization
Marketing automation software to automate all your marketing & sales tasks, sales & service workflows, lead generation & lead nurturing. Grow your revenues faster. Marketing automation software – small business – engagebay.
5. Act-on – Best Marketing Automation System with Fast and Reliable Support
Act-on marketing automation helps every marketer spark, extend, and expand the customer lifecycle for scalable, sustained business growth. Act-on – growth marketing automation platform.
6. Vendasta – Most Affordable Marketing Automation Vendor
Vendasta’s sales & marketing automation is built to convert leads and upsell clients quickly and effectively, saving you time while providing your customers a great experience. Marketing automation software that powers conversions – vendasta.
7. Mailchimp – Best Freemium Automated Marketing Software
Our marketing automation software & tools allow your small business to send the right message to the right people – automatically. Marketing automation software & tools – mailchimp.
8. ActiveCampaign – Top Rated Automated Marketing Software
Activecampaign marketing automation handles what no one else has time for. Automate repetitive tasks. Create funnels and drip campaigns that grow your business. Marketing automation software – activecampaign globe back-arrow check globe back-arrow check.
Final Thoughts – Best Marketing Automation Software
The right Marketing Automation Software for you, depends on your specific needs, of course. Most of our top Marketing Automation Software picks include a free trial, so don’t be shy about trying a few different brands until you find a perfect fit.
In review, here are our top 8 picks for the best Marketing Automation Software.
| Name | Use Case | Website Link |
|---|---|---|
| 1. Marketo Engage | Overall Best Marketing Automation Software | Try Now |
| 2. Pardot | Simple and Easy to Use Marketing Automation Platform for Beginners | Try Now |
| 3. Zoho Marketing Automation | Most Popular Marketing Automation Tool | Try Now |
| 4. EngageBay | Most Versatile Marketing Automation Solution for Flexibility and Customization | Try Now |
| 5. Act-on | Best Marketing Automation System with Fast and Reliable Support | Try Now |
| 6. Vendasta | Most Affordable Marketing Automation Vendor | Try Now |
| 7. Mailchimp | Best Freemium Automated Marketing Software | Try Now |
| 8. ActiveCampaign | Top Rated Marketing Automation Platform | Try Now |
We hope that you found this guide helpful in choosing the best Marketing Automation Software for your specific needs. Feel free to share the article with your friends and help spread the knowledge.