TLDR: Short on time and want to jump straight to the answer?
As per our research, the best Marketing Analytics Tool for most people is Looker.
A marketing analytics tool is a marketing software that helps in analyzing and tracking the online activity of your company or client. It can help you make informed decisions by providing statistics and information on how your website is perceived by search engines. The statistics gathered by the software can be compared with previous campaigns and well-analyzed to determine trends and areas for improvement. It provides you with insights that can help in streamlining your marketing operations and making decisions that will most effectively communicate your brand message across various digital media. There are several marketing analytics tools you can use to track the performance of your store and campaign. The data collected can help you make better, more informed decisions. It can also be used to develop strategies for future campaigns.
After researching dozens of Marketing Analytics Tool options available in the market today, we have compiled this list of top 8 Marketing Analytics Tools to help you find the perfect solution based on your specific needs.
The 8 Best Marketing Analytics Tools
Here are our top picks for the best Marketing Analytics Tool,
- Looker – Overall Best Marketing Analytics Tool
- HubSpot – Simple and Easy to Use Marketing Analytics Software for Beginners
- Google Analytics – Most Popular Digital Marketing Analytics Tool
- Adobe Marketing Analytics – Most Versatile Digital Analytics Tool for Flexibility and Customization
- Sisense – Best Marketing Analytics Platform with Fast and Reliable Support
- Mixpanel – Most Affordable Marketing Analytics Solution
- Marketo – Best Freemium Marketing Analytics Tool
- Zoho Analytics – Top Rated Marketing Analytics Software
So, let’s read on further to get a complete idea of our top Marketing Analytics Tool picks for this year.
1. Looker – Overall Best Marketing Analytics Tool
Make marketing analytics actionable with tools and software that centralizes your data so you can optimize campaigns, conversion rates, and ROI. Marketing analytics tools & bi software.
2. HubSpot – Simple and Easy to Use Marketing Analytics Software for Beginners
An integrated marketing analytics platform to tie every interaction to revenue. Dashboards, reports, and analytics for teams of all sizes and complexity. Marketing analytics & dashboard software – hubspot logo – full (Color).
3. Google Analytics – Most Popular Digital Marketing Analytics Tool
Google analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists, and more. Analytics tools & solutions for your business – google analytics.
4. Adobe Marketing Analytics – Most Versatile Digital Analytics Tool for Flexibility and Customization
With marketing analytics from adobe, you get a full view of how your customers interact with your brand. Explore what you can do.
5. Sisense – Best Marketing Analytics Platform with Fast and Reliable Support
A marketing analytics software that gives you an easy way to prepare, analyze & visualize your data, and take actions straight from the dashboard. Learn more!. Advertising and marketing analytics that goes beyond – sisense.
6. Mixpanel – Most Affordable Marketing Analytics Solution
Unlock valuable customer insights to better convert, engage, and retain users with mixpanel’s powerful, self-serve product analytics. Try it free. Mixpanel: Product analytics for mobile, web, & more.
7. Marketo – Best Freemium Marketing Analytics Tool
Easy-to-use analytics, accessible to all marketers. Benefit from actionable reports and dashboards built for every marketer, from practitioner to CMO. Marketing analytics software solutions – marketo.
8. Zoho Analytics – Top Rated Marketing Analytics Tool
Zoho analytics is a marketing analytics software that helps to analyze any marketing data, and to create marketing analytics dashboards. Sign up now. Marketing analytics dashboard – marketing analytics software – zoho analytics.
Final Thoughts – Best Marketing Analytics Tool
The right Marketing Analytics Tool for you, depends on your specific needs, of course. Most of our top Marketing Analytics Tool picks include a free trial, so don’t be shy about trying a few different brands until you find a perfect fit.
In review, here are our top 8 picks for the best Marketing Analytics Tool.
| Name | Use Case | Website Link |
|---|---|---|
| 1. Looker | Overall Best Marketing Analytics Tool | Try Now |
| 2. HubSpot | Simple and Easy to Use Marketing Analytics Software for Beginners | Try Now |
| 3. Google Analytics | Most Popular Digital Marketing Analytics Tool | Try Now |
| 4. Adobe Marketing Analytics | Most Versatile Digital Analytics Tool for Flexibility and Customization | Try Now |
| 5. Sisense | Best Marketing Analytics Platform with Fast and Reliable Support | Try Now |
| 6. Mixpanel | Most Affordable Marketing Analytics Solution | Try Now |
| 7. Marketo | Best Freemium Marketing Analytics Tool | Try Now |
| 8. Zoho Analytics | Top Rated Marketing Analytics Software | Try Now |
We hope that you found this guide helpful in choosing the best Marketing Analytics Tool for your specific needs. Feel free to share the article with your friends and help spread the knowledge.
