8 Best Local SEO Tools & Software to Improve Your Local Search Rankings in 2023 (Free & Paid)

TLDR: Short on time and want to jump straight to the answer?
As per our research, the best Local SEO Tool for most people is BrightLocal.

A local SEO tool gives you an accurate insight into how your website ranks for certain search terms in a certain locality. Local SEO tools help you optimize your websites in the searches engines. Search engine optimization requires time and resources, and these tools make it possible for you to work more efficiently. The more SERPS you rank on in a specific locality, the more likely you are to appear above other websites offering similar products or services. The more people that see your business listed online there, the more potential clients you will have! Local SEO tools are tools that help you optimize your website’s ranking in local search results across the web.

After researching dozens of Local SEO Tool options available in the market today, we have compiled this list of top 8 Local SEO Tools to help you find the perfect solution based on your specific needs.

The 8 Best Local SEO Tools

Here are our top picks for the best Local SEO Tool,

  1. BrightLocal – Overall Best Local SEO Tool
  2. Whitespark – Simple and Easy to Use Local SEO Software for Beginners
  3. Moz Local – Most Popular Local Citation Software
  4. TribeLocal – Most Versatile Local Rank Tracker Tool for Flexibility and Customization
  5. Places Scout – Best Local Search Tool with Fast and Reliable Support
  6. dbaPlatform – Most Affordable Local SEO Platform
  7. Semrush – Best Freemium Local Keyword Rank Checker
  8. Ahrefs – Top Rated Local SEO Software

So, let’s read on further to get a complete idea of our top Local SEO Tool picks for this year.

1. BrightLocal – Overall Best Local SEO Tool

The #1 local SEO software trusted by 80k marketers. Tools to monitor, audit, and improve local SEO. Get a 14 day free trial – no card needed. Local SEO software – local SEO tools – try for free – brightlocal.


2. Whitespark – Simple and Easy to Use Local SEO Software for Beginners

Advance your local search, improve rankings, and get more business with the help of whitespark’s local SEO tools and managed citation services. Local SEO tools, software, & citation services – drive more local business with whitespark.


3. Moz Local – Most Popular Local Citation Software

Strengthen your local SEO with moz local: Moz’s location data management solution, complete with local listings distribution, review management, automated duplicate deletion, and more. Moz local overview – moz moz logo menu open menu close search moz logo.


4. TribeLocal – Most Versatile Local Rank Tracker Tool for Flexibility and Customization

All-in-one local SEO tool and citation software. Manage local citations, rankings, business reviews, audit, & reporting. Start 7-day free trial, get 20% off. Tribelocal – local SEO & online reputation management software.


5. Places Scout – Best Local Search Tool with Fast and Reliable Support

Places scout is an all in one local SEO software for online business marketing and visibility reporting. Places scout – automated local SEO software tools and solutions.


6. dbaPlatform – Most Affordable Local SEO Platform

Automate business listing management. Improve your client’s visibility and presence on google and across the web with dbaplatform. SEO tools & software to manage local presence – dbaplatform.


7. Semrush – Best Freemium Local Keyword Rank Checker

Optimize your company search positions on google my business and other business listings in your niche with semrush local SEO tools. Local SEO tools for business by semrush – semrush.


8. Ahrefs – Top Rated Local Keyword Rank Checker

You don’t have to be an SEO pro to rank higher and get more traffic. Join ahrefs – we’re a powerful but easy to learn SEO toolset with a passionate community. Ahrefs – SEO tools & resources to grow your search traffic.


Final Thoughts – Best Local SEO Tool

The right Local SEO Tool for you, depends on your specific needs, of course. Most of our top Local SEO Tool picks include a free trial, so don’t be shy about trying a few different brands until you find a perfect fit.

In review, here are our top 8 picks for the best Local SEO Tool.

NameUse CaseWebsite Link
1. BrightLocalOverall Best Local SEO ToolTry Now
2. WhitesparkSimple and Easy to Use Local SEO Software for BeginnersTry Now
3. Moz LocalMost Popular Local Citation SoftwareTry Now
4. TribeLocalMost Versatile Local Rank Tracker Tool for Flexibility and CustomizationTry Now
5. Places ScoutBest Local Search Tool with Fast and Reliable SupportTry Now
6. dbaPlatformMost Affordable Local SEO PlatformTry Now
7. SemrushBest Freemium Local Keyword Rank CheckerTry Now
8. AhrefsTop Rated Local SEO SoftwareTry Now
List of Top 8 Local SEO Tools

We hope that you found this guide helpful in choosing the best Local SEO Tool for your specific needs. Feel free to share the article with your friends and help spread the knowledge.

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