8 Best Digital Marketing Tools & Software for Online Marketing in 2023 (Free & Paid)

TLDR: Short on time and want to jump straight to the answer?
As per our research, the best Digital Marketing Tool for most people is Google Marketing Platform.

A digital marketing tool is an online platform or service that helps you promote your business. These days there are numerous such tools, each designed to solve a specific problem and address a specific need. Some clients use tools to create video content to promote their businesses while others need tools to track the effectiveness of their social media marketing campaigns. Still, other companies track the performance of their websites using software tools while still others need help reaching potential new customers through email marketing. Each tool has its specific use case but when put together it can help create a more attractive product or service for your potential customers.

After researching dozens of Digital Marketing Tool options available in the market today, we have compiled this list of top 8 Digital Marketing Tools to help you find the perfect solution based on your specific needs.

The 8 Best Digital Marketing Tools

Here are our top picks for the best Digital Marketing Tool,

  1. Google Marketing Platform – Overall Best Digital Marketing Tool
  2. Email Marketing Software – Simple and Easy to Use Internet Marketing Software for Beginners
  3. Marketing Cloud – Most Popular Online Marketing Tool for Small Business
  4. Hootsuite – Most Versatile Online Marketing Software for Flexibility and Customization
  5. Sendinblue – Best Online Marketing Platform with Fast and Reliable Support
  6. Klaviyo – Most Affordable Website Marketing Tool
  7. Criteo – Best Freemium Digital Marketing Software
  8. Moz – Top Rated Internet Marketing Software

So, let’s read on further to get a complete idea of our top Digital Marketing Tool picks for this year.

1. Google Marketing Platform – Overall Best Digital Marketing Tool

Introducing google marketing platform, a unified marketing and analytics platform for smarter marketing measurement and better results. Google marketing platform – unified advertising and analytics sign in to google marketing platform gmp_logo_analytics gmp_logo_analytics gmp_logo_data-studio gmp_logo_optimize gmp_logo_surveys gmp_logo_tag-manager gmp_logo_campaign-manager gmp_logo_display-video-360 gmp_logo_search-ads-360.


2. Email Marketing Software – Simple and Easy to Use Internet Marketing Software for Beginners

With constant contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. Start your free trial today!. Email marketing software – constant contact.


3. Marketing Cloud – Most Popular Online Marketing Tool for Small Business

Salesforce marketing cloud allows interactions from any channel, device, and combine’s customer data creating real-time communication. Marketing cloud – digital marketing platform – salesforce.Com.


4. Hootsuite – Most Versatile Online Marketing Software for Flexibility and Customization

Enhance your social media management with hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results. Social media marketing & management dashboard – hootsuite find hootsuite on Twitter find hootsuite on facebook find hootsuite on LinkedIn find hootsuite on YouTube find hootsuite on instagram.


5. Sendinblue – Best Online Marketing Platform with Fast and Reliable Support

Take your business to new heights with the complete all-in-one digital marketing toolbox that’s built to scale and adapt with you as you grow. All your digital marketing tools in one place – sendinblue.


6. Klaviyo – Most Affordable Website Marketing Tool

Klaviyo is a customer growth platform that automates sms and email marketing to help businesses acquire, retain and grow their customers. Email & sms marketing automation platform – klaviyo klaviyo logo.


7. Criteo – Best Freemium Digital Marketing Software

Activate the world’s largest set of commerce data to bring richer experiences to consumers with our commerce media platform. The commerce media platform for the open internet – criteo.


8. Moz – Top Rated Digital Marketing Software

Backed by the largest community of seos on the planet, moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. Start your free 30-day trial today!. Moz – SEO software for smarter marketing moz logo menu open menu close search moz logo.


Final Thoughts – Best Digital Marketing Tool

The right Digital Marketing Tool for you, depends on your specific needs, of course. Most of our top Digital Marketing Tool picks include a free trial, so don’t be shy about trying a few different brands until you find a perfect fit.

In review, here are our top 8 picks for the best Digital Marketing Tool.

NameUse CaseWebsite Link
1. Google Marketing PlatformOverall Best Digital Marketing ToolTry Now
2. Email Marketing SoftwareSimple and Easy to Use Internet Marketing Software for BeginnersTry Now
3. Marketing CloudMost Popular Online Marketing Tool for Small BusinessTry Now
4. HootsuiteMost Versatile Online Marketing Software for Flexibility and CustomizationTry Now
5. SendinblueBest Online Marketing Platform with Fast and Reliable SupportTry Now
6. KlaviyoMost Affordable Website Marketing ToolTry Now
7. CriteoBest Freemium Digital Marketing SoftwareTry Now
8. MozTop Rated Internet Marketing SoftwareTry Now
List of Top 8 Digital Marketing Tools

We hope that you found this guide helpful in choosing the best Digital Marketing Tool for your specific needs. Feel free to share the article with your friends and help spread the knowledge.

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