8 Best Customer Journey Mapping Tools & Software in 2023 (Free & Paid)

TLDR: Short on time and want to jump straight to the answer?
As per our research, the best Customer Journey Mapping Tool for most people is UXPressia.

The customer journey mapping tool is a tool for exploring your customer journey. Your customer journey is an organization’s path to becoming a customer. It can include multiple steps, some linear and some more labyrinthine. By exploring your customer journey you can better support your current customers and increase conversions. It outlines the key steps involved in your customer acquisition, retention, and activation journey for each successful customer interaction and relationship. It allows you to see real-time transformations in every channel through which your customers interact with your business—from visits to opens to clicks.

After researching dozens of Customer Journey Mapping Tool options available in the market today, we have compiled this list of top 8 Customer Journey Mapping Tools to help you find the perfect solution based on your specific needs.

The 8 Best Customer Journey Mapping Tools

Here are our top picks for the best Customer Journey Mapping Tool,

  1. UXPressia – Overall Best Customer Journey Mapping Tool
  2. Smaply – Simple and Easy to Use Customer Journey Mapping Software for Beginners
  3. Lucidchart – Most Popular User Journey Mapping Tool
  4. Figma – Most Versatile Customer Journey Tool for Flexibility and Customization
  5. FlowMapp – Best Customer Journey Software with Fast and Reliable Support
  6. Miro – Most Affordable Customer Experience Mapping Tool
  7. Service Design Tools – Best Freemium Customer Journey Mapping Tool
  8. Custellence – Top Rated Customer Journey Mapping Software

So, let’s read on further to get a complete idea of our top Customer Journey Mapping Tool picks for this year.

1. UXPressia – Overall Best Customer Journey Mapping Tool

Start customer journey mapping with uxpressia. Design user experience, analyze touchpoints in multi-channel interactions, and share journeys online. Create insightful personas and presentation-ready maps with details that matter to your team. Customer journey map – customer experience mapping tool – uxpressia.


2. Smaply – Simple and Easy to Use Customer Journey Mapping Software for Beginners

Design journey maps, create personas and visualize stakeholder maps with smaply. ✚ perfect for teams ✚ various export options ➨ try smaply for free!. Smaply – online tool for journey maps, personas and more.


3. Lucidchart – Most Popular User Journey Mapping Tool

Our customer journey mapping software helps visualize your consumer’s perspective. Gain insight into user interactions that make up each individual experience. Customer journey mapping software – lucidchart.


4. Figma – Most Versatile Customer Journey Tool for Flexibility and Customization

Create customer journey maps and tell the story of a customer’s experience, from discovery to long-term relationship. Customer journey mapping software – figma.


5. FlowMapp – Best Customer Journey Software with Fast and Reliable Support

A powerful tool for visualizing the customer’s experience and journey. Use storytelling to capture key user moments and enhance communication. Customer journey map — flowmapp.


6. Miro – Most Affordable Customer Experience Mapping Tool

Use a customer journey map template to find out where your brand or product falls short according to your customer or user. Try it out, it’s free!. Customer journey map template – user journey map template – miro.


7. Service Design Tools – Best Freemium Customer Journey Mapping Tool

Describe how the user interact with the service, throughout its touchpoints. Journey map – service design tools.


8. Custellence – Top Rated Customer Journey Mapping Tool

The most powerful tool for customer journey maps. Easy to use, great templates, real time collaboration, best customer support. Customer experience hub. Custellence – the customer journey mapping tool.


Final Thoughts – Best Customer Journey Mapping Tool

The right Customer Journey Mapping Tool for you, depends on your specific needs, of course. Most of our top Customer Journey Mapping Tool picks include a free trial, so don’t be shy about trying a few different brands until you find a perfect fit.

In review, here are our top 8 picks for the best Customer Journey Mapping Tool.

NameUse CaseWebsite Link
1. UXPressiaOverall Best Customer Journey Mapping ToolTry Now
2. SmaplySimple and Easy to Use Customer Journey Mapping Software for BeginnersTry Now
3. LucidchartMost Popular User Journey Mapping ToolTry Now
4. FigmaMost Versatile Customer Journey Tool for Flexibility and CustomizationTry Now
5. FlowMappBest Customer Journey Software with Fast and Reliable SupportTry Now
6. MiroMost Affordable Customer Experience Mapping ToolTry Now
7. Service Design ToolsBest Freemium Customer Journey Mapping ToolTry Now
8. CustellenceTop Rated Customer Journey Mapping SoftwareTry Now
List of Top 8 Customer Journey Mapping Tools

We hope that you found this guide helpful in choosing the best Customer Journey Mapping Tool for your specific needs. Feel free to share the article with your friends and help spread the knowledge.

Leave a Comment